Ashley Bechtol in a cream sweater, smiling

My Story

The meaning behind Deagyst.

Hi, I'm Ashley Bechtol.

Two names, one legacy

Deagyst brings together the names of my children. Deacon is the baby we lost, and Augyst is our rainbow baby. Everything I build carries both of them with me.

Where it started

Augyst lives with a rare disease, and I manage her care. I also serve on the board of her disease's foundation, helping oversee research funding. My first app, Forgotten Rare, grew from that experience, a free place to support other caregivers walking the same road.

A business mind from the start

My dad was a CPA who owned his own firm, so I grew up around accounting and small business owners. I've worked in accounting professionally since I was 18, earned my master's, and taught accounting at the college level.

Over the years I've worked across audit, tax, estate, payroll, sales tax and fractional CFO work, with everyone from early startups to companies with more than $100 million in revenue, both on site and remotely. So when I build something for your business, I don't just look at the screen. I look at the numbers behind it: your margins, your payroll, your cash flow, and the leads you can't afford to lose.

Built from real life

Each of my projects started with a problem I lived myself:

  • HER POV, my husband loves sports and I always felt lost, so I built a welcoming place for women to learn and belong in sports.
  • ADK Life, for busy moms and individuals: one place instead of ten apps.
  • ADK Real Estate Suite: AI listing software for real estate agents. It scores a listing, shows what's holding it back and gives the fix, so agents can sell faster. Land is close to my heart here in Southwest Florida, and I love helping other people's dreams come true the way ours did.
  • Bechtol Land Clearing, our family business, where I see every day what a busy owner actually needs.

What guides me

My faith is everything to me. I want to treat your project with honesty and care, as if it were my own. I have a real passion for helping business owners, and when you work with Deagyst, you work directly with me.