About Deagyst

We help small businesses grow with systems that work while you sleep.

Deagyst is a founder-led business growth studio. We build the lead generation, automated follow-up, Google review, and operational systems that turn small businesses into well-run growth engines — with custom software when you outgrow off-the-shelf tools.

Ashley Bechtol, founder of Deagyst — business growth systems, automation, and custom software.
Founder · Ashley Bechtol

Why I started Deagyst

I've spent years inside the operations of hundreds of small businesses — through accounting, advisory, reporting, and operational improvement work. The same story kept playing out: great owners losing real revenue to slow follow-up, missed leads, scattered tools, and reviews that never get asked for.

They didn't need more software. They needed a system — one that captured every lead, followed up automatically, turned happy customers into 5-star Google reviews, and gave the owner a clear view of what's working.

That's why I built Deagyst. We design business growth systemsfirst — lead generation, automated follow-up, review automation, and operational dashboards — and layer in custom software only when you've outgrown off-the-shelf tools. Real operations experience, modern automation, and the discipline to focus on what actually moves the number.

The goal isn't to sell software. The goal is more booked jobs, more signed clients, more 5-star reviews, and fewer hours wasted on busywork — so you can scale with confidence.

100s
of businesses advised
15+ yrs
accounting & operations
24/7
automated follow-up

Why Deagyst exists

Leads slip through the cracks

Most small businesses lose 30-50% of leads to slow or missing follow-up. A growth system closes that gap automatically.

Reviews don't ask themselves

Happy customers rarely leave reviews unprompted. Automated Google review requests turn every great job into social proof.

Owners deserve to own their systems

No per-seat fees, no platform lock-in, no surprise price hikes. You own the workflows, the data, and the roadmap.

Industries we build for

We work with service businesses, professional firms, contractors, and small teams across the U.S.

ContractorsRealtorsHVACRoofingProperty ManagersInsurance AgenciesLaw FirmsAccountantsMedical PracticesSalons & BarbershopsLandscapersPool CompaniesStaffing AgenciesPhotographersAgencies & Consultants

How we build

  1. 1
    Week 0

    Discovery & scope

    We map your current workflow, surface the biggest pain, and write a fixed-scope build plan.

  2. 2
    Week 1–2

    Design & data model

    We design the core screens, lock in the data model, and review with you before any code ships.

  3. 3
    Week 2–5

    MVP build

    Daily progress, weekly demos. You see the app come to life and steer where it goes.

  4. 4
    Week 5–6

    Polish, integrations, launch

    Connect QuickBooks, Stripe, your CRM. Migrate your data. Train your team. Go live.

  5. 5
    Ongoing

    Iterate & extend

    Optional monthly retainer for new modules, integrations, and AI features as you grow.

The stack we build on

Modern, production-grade tools we've shipped across dozens of small business builds.

React + TypeScript

Strict types, modern hooks, accessible components.

TanStack Start

SSR-friendly routing with type-safe params and SEO-ready metadata.

Tailwind + shadcn/ui

Custom-designed, on-brand UI with a battle-tested component layer.

Postgres + Row-Level Security

Real relational data with secure, per-user access control.

Stripe, Twilio, QuickBooks, Resend

Production integrations for billing, messaging, accounting, email.

OpenAI, Anthropic, Lovable AI Gateway

Cost-efficient AI features embedded inside the screens your team uses.

What we believe

Growth is the product

Software is the mechanism. We measure success in booked jobs, signed clients, and 5-star reviews — not features shipped.

Follow up automatically

Most lost revenue happens between the lead form and the first call. We close that gap with automated follow-up that runs 24/7.

Turn happy customers into reviews

Automated Google review requests at the right moment — so your reputation grows on autopilot.

Treat clients like partners

Fixed scope, fixed price, weekly demos. No agency theatrics, no surprise invoices, no vanishing PMs.

Own your systems

You own the code, the data, and the workflows. We're a partner, not a hostage situation.

Automation where it earns its keep

AI and automation live inside the workflows you already run — not as a chatbot bolted on the side.

Tell us how your business runs.

We'll come back with a focused plan and a real number.

Fixed price. Clear timeline. No surprise invoices.